Everybody is talking about mass shooters.
But nobody is talking to them.
We are.
(And, it’s working).
We know there is a subculture of individuals who are contemplating becoming the next mass shooter.
We reach out to offer hope, a better path, and redemptive care. Learn more.
Glimpsing a Subculture: 2025 Instagram users like/comment on a meme about how “One Bro” could commit a virtual mass shooting in a popular video game:
These individuals are often hurting, depressed, discouraged, suicidal, abused, neglected, and facing pain and hardship most of us will never experience.
We believe we can save the lives of potential victims by first saving the life of the potential perpetrator.
We proactively reach individuals contemplating violence with resources that speak directly to them – content that is psychologically optimized to connect with their mindset and deter, discourage, and redirect them from violence — while simultaneously offering them care and connection.
To accomplish this, we deploy an array of psychologically-optimized outreach tools, paired with an analytic-driven strategy to reach at-risk individuals.
You can help us continue this life-saving work.
Our Strategy: Create-Reach-Connect
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Create
We create an inventory of tools that speak to and engage directly with potential mass murderers.
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Reach
We use marketing tech and informational campaigns to get our content in front of individuals contemplating violence.
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Connect
We give potential perpetrators options, good ways out, resources, and a pathway to receive life-changing help and care.